Last year, we began a process to update our literature and enhance our communication efforts. The goal is to strengthen our messaging and enrich the quality of information we share about our company. While customers the world over appreciate the benefits we bring, it’s not always easy to explain load indicating technology and why it works. We’re creating new ways of communicating our value proposition, making it easy to grasp for wide audiences who can benefit from it.
If you haven’t already, you will soon be seeing new sell sheets and brochures that demonstrate these new ideas. We are also integrating new ways of talking about our products and solutions in press releases, case studies, white papers, and other forms of marketing communication.
Each of these ads will run for several months in their respective publications. We have other advertising opportunities on the horizon, which we will share as they launch.
In developing this new content, we are turning to our greatest resource: the men and women who make up our company. Better communicating the essence of what we do, who we are, and how we benefit customers will allow us to reach greater numbers of people with our message of accuracy, safety, savings, and efficiency.